Football, swimming, martial arts, music, dance — academies in the UAE often grow fast, across several venues in Dubai, Abu Dhabi and Sharjah. Registration rarely grows with them. The website has a "Join now" button that leads to a contact form, and everything after that happens by phone, WhatsApp and bank transfer.
Where the time goes
- Answering the same questions about groups, times and prices for every new family.
- Checking which groups still have places, venue by venue.
- Matching bank transfers and cash payments to children and terms.
- Chasing renewals before each new term.
- Collecting kit sizes, medical notes and consent forms.
What an online registration system should do
- Parents choose a venue, programme and group, and see the places still available.
- They pay online — by card or with instalment providers such as Tabby or Tamara where available — and get an automatic receipt.
- Terms, consent and kit sizes are collected in the same flow, once.
- Each venue manager sees their own groups, payments and attendance.
- Automatic reminders go out before each new term or camp.
Ready-made software or a custom platform?
There are good off-the-shelf class booking tools, and for a single venue with standard classes they are often enough. A custom platform makes sense when you have several venues with their own rules, camps and terms with different pricing, sibling discounts, school partnerships, or when you want the registration flow on your own website and brand.
Start with the step that costs the most time today — usually registration and payment — and launch that first. Attendance, coach apps and reports can follow in later phases.
What it costs
Our platforms start at $9,500 (about AED 34,900) for a first phase, usually registration and online payment, delivered in six to sixteen weeks. Later phases are priced separately, so you never commit to the whole project at once.
Want to know what would make sense for your business? Tell us how things work today — we reply in writing within one business day, with the right questions and a first idea of scope and price.